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Holidays and observances 2026 Sometimes a holiday or "the day of" comes unexpectedly, and it seems that everyone around knew about it and had already planned something. To make sure that the important date does not slip your mind and all the important moments for the industry are known in advance and planned for, I highly recommend having a dedicated calendar with all the important dates for the year ahead. I know that it might be difficult to build something like this from s

Navigating a negative experience Burning money for a long time and not seeing a result is frustrating. Especially if you’re not familiar with the tool and cannot tell what exactly is going wrong. Is this the wrong tool? Wrong strategy? Wrong execution? Businesses hire agencies to rely on their expertise and trust their judgment. And when trust is broken, it is hard to start again without questioning every step. This does not necessarily mean that the agencies were bad at th

Why platform matters more than it may seem Working with service businesses, I often see how the wrong website platform choice causes more pain than it needs to. A business picks something quickly – usually based on a recommendation or an ad they saw – and builds on it. A year or two later, they've outgrown it, can't implement the features they want, or it doesn’t integrate with other services easily. Migration is painful – it costs time and money. But this is totally avoidab

Clear expectations are a foundation You need to understand first what exactly you need from the potential partner, whether this is an agency or a freelancer. We won’t be covering the pros and cons of freelancers vs agency or full cycle vs specialty now – those are whole separate topics. Instead, let’s focus on the content and modality of work. These are important questions to clarify for yourself: What is the desired outcome? It might be a precise scope of work if you know it

When it feels like something isn’t working, an A/B test might be a helpful tool. Today I’m sharing a guide on how to conduct an A/B test that produces valuable and actionable insights. Part 1 - Planning for a test Identify a problem based on data Before we even start planning, we should be able to formulate the problem in a specific and quantifiable way. It’s good if we can say “It’s supposed to be X% of Y metric, but it isn’t” or “It would be great to increase X metric”. Thi